Social Media Marketing
Quick Start Guide
As business owners and professionals, we're told by the marketing experts that we need to participate in Social Media Marketing, and we know that Social Media participation is growing exponentially. BUT HOW DO I GET STARTED? How do I get my message out to the more than 500 million Facebook users and 50 million LinkedIn professionals? How can my friends and family help me market my business and increase my value as a professional? This Bizogy® Quick Start Guide will take you through the steps to get your Social Media Marketing Engine set up and running, with tips and information links to help you keep it running smoothly.
Many of the Social Media tools included in Bizogy's Free Business Social Media site make the process of setting up and running your Social Media Marketing Engine easier, but even if you choose not to join in Bizogy's Business Networks, this Quick Start Guide will help you get started.
STEP 1: Set Up your Free Bizogy® Account
Your Free Bizogy® Account can work as your launch pad for your Social Media Marketing efforts. Bizogy is a search-engine-optimized search tool fully available to the public – so all of your Networks and potential new business can find you whether they have an account or not. Bizogy's unique searching and information tools give you a prime location to showcase you or your company and to identify all of the ways the World can interact with you – all available at one easy-to-find place.
You can sign-up for your free account on the sign-in page by choosing the Sign-Up option. Fill out at least the information in Steps 1-4 on the Details Tab, which includes adding your profile picture, a description of what makes you or your services unique, and your contact information. For help in completing your setup see Tyson Smith’s Blog entry titled “Bizogy Setup”.
Follow the Quick Start Coach 1 or Quick Start Coach 2 for daily tasks that will break up the setup process into smaller chunks over a two week period. Follow the Bizogy Social Media Marketing Coach for daily tasks to keep your Social Media Marketing Engine running with less than an hour of your time per week after it is setup.
STEP 2: Set Up and Link Your Other Social Media Accounts
Your Social Media Marketing Engine is formed of many different Social Media web sites that meet your needs. For information on choosing which sites are right for your business, read the Bizogy® Blog series beginning with Ken Booth’s Blog entry titled “The Power of Others!” This Quick Start Guide gives some initial suggestions for Social Media sites to set up.
a) Set up your Facebook account and a Business Page. If you already have a Facebook account, just set up your Business Page. Link your Facebook account or Business Page from your Bizogy® profile. For help in completing your setup see Tyson Smith’s Blog entry titled “Facebook Basics”.
b) Set up your LinkedIn account (or other professional networking account). Link to your LinkedIn account from your Bizogy® profile. For help in completing your setup see Tyson Smith’s Blog entry titled “LinkedIn Basics”.
c) Set up your Twitter account (or other micro blogging account). Link to your Twitter account from your Bizogy® profile. For help in completing your setup see Tyson Smith’s Blog entry titled “Twitter Basics”.
d) Add links to any other Web Sites or Social Media sites you may have into your Bizogy® profile. For help in adding additional links see Tyson Smith’s Blog entry titled “Account Linking”.
e) Add any other Web Sites, blogs or information sites you find helpful for your industry to your Bizogy® profile. For help in adding additional helpful links see Tyson Smith’s Blog entry titled “Helpful Links”.
f) Cross-link all of your Social Media accounts by adding links to each of your other accounts on each account page. Include your Bizogy, Facebook, LinkedIn, Twitter, and any other pages you have. Cross-linking the pages to each other not only leads potential customers to all of your information, it will also help in your search engine rankings.
STEP 3: Start Adding to Your Networks
Your Networks include clients, customers, vendors, friends and other people you trust. By including others in your Bizogy® Networks, you indicate that you support their businesses and want to see them succeed. Including them in your Bizogy® Networks also makes it so you can search only the Networks of people you trust when searching for a service provider. Hopefully, those you include will include you in their Networks too.
Each different Social Media site includes a different set of possible consumers, professionals and companies to include in your Networks and to whom you can spread a marketing message appropriate to that Network. Your Social Media Marketing Engine is formed of many different Social Media web sites to help you spread your marketing message. For information on choosing which sites are right for your business, read the Bizogy® Blog series beginning with Ken Booth’s Blog entry titled “The Power of Others!”
To set up your initial Networks on each Social Media site, there are several ways this can be accomplished. First, you can search for people you know on each site. Second, on sites like Facebook, LinkedIn and Twitter, there are tools that can help you search your email contacts list for people you may know on those sites and automatically request a connection with them. For additional information, please review Tyson Smith’s Blog entries titled, “Add to Networks”, “Facebook Connect” and “LinkedIn Connect”. Third, for other sites, like Bizogy®, after you have searched for those you know, you can either directly add others you know to the database or you can send an email out to those you know asking them to recommend you and then give them a recommendation back when they do.
When deciding who to look for or add to Social Media sites, consider who you refer work to, who refers work to you, who you trust to take care of your customers and what customers are your best customers. Make a list and then begin searching on the sites by name. Remember that for sites like Bizogy®, your open support of another business or professional increases the possibility that potential customers will find them and increase their business. The more people you have including you in their Networks, the more visible you and your company will be.
STEP 4: Start Your Engine Running
Post a Bizogy® Update and forward it to Facebook, LinkedIn and Twitter announcing that your Social Media Marketing Engine is now up and running and is being showcased on Bizogy. Invite your friends and Networks to Follow your efforts on Bizogy. For help in posting updates and forwarding them to other Social Media sites, see Tyson Smith’s Blog entry titled, “Updates and Posting”.
STEP 5: Maintain Your Social Media Marketing Engine
Congratulations! Your Social Media Marketing Engine is running! The trick now is to keep it running with weekly maintenance. It doesn’t take a lot of time, but you should expect to spend at least an hour a week, just a short time each day, doing something to help maintain your Marketing Engine. One easy way to learn how to use Social Media for marketing and to maintain your Marketing Engine is to follow the Bizogy Social Media Coach through your Bizogy® profile.
Search in Bizogy® for the Social Media Coach and choose to follow that Coach. Each weekday when you check your Bizogy profile, you’ll see a new update from the Social Media Coach that includes a specific task for that day that will help you learn to use Social Media for marketing while you are maintaining your Marketing Engine.